10 Ideas for Promoting Your Small Business

Business women shaking hands


Small businesses need one thing to grow and thrive in their industry: customers. Fortunately, there are countless ways to promote your business and get the attention of your target audience without breaking your bank.

So, here are ten local business advertising techniques perfect for small businesses and entrepreneurs.

 

1.     Local Newspaper Ads

Ads on a newspaper


Placing business ads in your community’s local newspaper outlets is one of the best and most cost-effective ways to market your small business locally. Plus, you can place your listing in the right section of the newspaper to specifically target the right audience.

 

2.     Magazine Advertisement

Magazines on a shelf


Besides newspaper ads, trade magazines also prove to get the word out about your business effectively. And again, this is especially true for small companies catering to a specific niche.

Additionally, there’s less competition here but more exposure to your targeted audience. Thus, making it worthwhile to invest in magazine listings.

 

3.     Brochure

Brochure with ads


Another print advertising technique that’s still efficient these days are brochures. A brochure contains relevant information about your company—your services, products, brand message, and purpose.

With the right design and content, you’ll be able to catch the attention of potential clients and inform them about your business.

 

4.     Sending Direct Mail

Email marketing


Email marketing might be hype right now, but nothing beats direct mail when it comes to persuading consumers, specifically past customers.

Physically mailing a letter, event info, or brochure helps bring more attention and eyes to what your business offers. In addition, it ensures that people will actually read and see your mail advertisement instead of just going straight to the spam folder.

 

5.     Business Signages

Business open sign


Business posters and signage’s can be a little expensive compared to other types of print marketing. However, they do the most advertising comparatively since signage’s remain intact 24/7 and all year-round.

 

6.     Loyalty Program

Waiter taking the order


Reward and incentivize your customers to patronize your business by providing loyalty programs. For example, make use of punch cards or stamp systems to reward consumers AND promote your biz.

 

7.     Flyers

Flyer ad


Yet another proven way of spreading the word about your business events and promotions is through the use of flyers. This advertising technique allows you to market anything within specific audience geography without spending too much. This increases the chance of gaining new customers and informing loyal ones of your event.

 

8.     Local Google Ads

Advertise with google


Since everyone’s been using Google for EVERYTHING, why not market your small business by placing a local Google listing? It ensures that your brand gets featured when someone locally searches for a service or product that you offer. Also, a Google listing enables your small business to gain credibility among competitors, especially once you earn the “Google Guaranteed” checkmark.

 

9.     Local SEO

SEO executive analyzing the graph


When it comes to local business advertising in the digital world, SEO remains to be the top choice for most e-commerce stores. It’s effective, functional, and helps enhance the user experience.

 

10. Social Media

Advertising with social media


Social media marketing techniques are one of the most cost-efficient ways to promote your business digitally. You can reach and interact with your target audience without spending a single penny unless, of course, you want to use the platform’s ad services.


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